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Latoya Heyward is creator of, a life + style blog that offers fashion finds and tips for curvy women. Reared in Queens, N.Y., fashion has always been a part of her. Years after receiving her MBA in Human Resources, Latoya finally decided to follow her passion and start blogging. Her objective was to be a resource to the plus size community and inspire women who struggle with dressing their body types and/or lacked self-confidence. In just one year, she has reached over 11k thousand readers; through her quirky writing style and her transparent bubbly personality. She’s a feminist who enjoys traveling and meeting new people.